The Zetter Hotel in Clerkenwell will open ‘Club Zetter’, a new space where business start-ups can work, share ideas and bring clients.
The new trendy membership has been created in partnership with entrepreneur James Layfield, who was headhunted at age 23 by Richard Branson.
He is now the chief executive of workspace provider Central Working, and together with The Zetter’s owners will open the new members club for collaborative working this month.
Club Zetter is home to office and lounge space, where companies can work how they wish by day and then by night, Club Zetter is a wine room and bar, serving a selection of wines, beers and the famous Zetter cocktails.
Various menus are available throughout the day, serving a variety of dishes from the hotel’s kitchen.
Layfield, who last year was made a tech ambassador for Boris Johnson, said the area is "one of London’s fastest growing entrepreneurial hotspots".
Speaking to the Evening Standard, Michael Benyan, partner at the Zetter Group said: “We know how to create memorable, luxurious spaces, how to look after our guests and to provide them with the best possible fuel for their day so we are looking forward to extending the Zetter approach to hospitality to our club members and the Central Working network.”