Commonwealth Games prove profitable for Glasgow hotels

Glasgow hotels enjoyed record occupancy during July, as the city hosted the Commonwealth Games.

According to LJ Research, the city recorded 97.3% occupancy during the nine nights of the Games.

Occupancy performed strongly across July as a whole, averaging 88.5% for the month. It is the highest July occupancy in the city on record; reflecting a year-on-year increase of 6.5%.

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It also demonstrates the scale of industry growth in the city in the last decade, with average occupancy recorded for July 2004 reaching just 77%. And it is the first time since record-keeping began in 1999 that average occupancy in July has risen above 82%.

July was also the 14th consecutive month of occupancy growth for Glasgow’s hotels.

There was also a sharp increase in room revenue, as revPAR grew by 65.5 per cent from £50.13 in July 2013 to £82.99 for the same month this year.

Sean Morgan, managing director at LJ Research, said: “The scale of growth recorded by Glasgow hotels in July was unprecedented as room revenue performance was an average of 65% above last year based on our LJ Forecaster figures.

“There is an opportunity for Glasgow hotels to capitalise on the success of the Commonwealth Games and a heightened appeal to visit Scotland’s largest city. Our forward bookings analysis shows signs of continued growth in the hotel market in the city as business-on-the-books for September, October and November are well above recent years.”




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