EXCLUSIVE: The St Moritz is planning to upgrade its restaurant and leisure facilities, according to managing director Hugh Ridgway.
The 48-key purpose-built hotel and spa, which opened in North Cornwall in 2008 following a £13.5m redesign, has had plans approved to extend its Seaside restaurant.
“It’s been very successful so we’ve just got planning permission to enlarge that, which we can hopefully do next winter,” Ridgway told Boutique Hotelier.
The extension will add an informal lounge overlooking the sea to the existing 30-cover restaurant.
A second project in the pipeline involves the overhaul of the current indoor pool facilities.
“When we built the new property, we bulldozed the old hotel and the only part left standing was the old indoor swimming pool,” said Ridgway.
“It’s probably a couple of years in the planning, but that’s our next project. We’ll bulldoze the old pool and open a newer, smarter, sexier indoor pool.”
He said the upgrades to the leisure space were still in early drawing stages, with an expected launch date in late 2015, early 2016.
“We’ve got 35% repeat business, so it’s all about slowly but surely enhancing your facilities so your repeat customers see you’re investing all the time,” explained Ridgway.
Read the full interview with Hugh Ridgway in the May issue of Boutique Hotelier magazine.