Hotels in Cumbria have something to celebrate this month, as figures from Cumbria Tourism highlighted that the region’s hospitality market had record occupancy over the last three months.
The latest figures, which represent activity across hotels, guesthouses, B&Bs, self-catering, and camping and caravan sites, showed a bumper performance across the board in June, while July and August also revealed steady occupancy rates for serviced accommodation outlets.
These provisional statistics locally reflect the national trend for staycations, partly stimulated by the fall in the exchange rate following the EU referendum, with hotels up and down the region posting positive results.
An area such as the Lake District in particular was a popular place for UK holidaymakers this summer.
Ian Stephens, managing director of Cumbria Tourism, says: “These are positive figures for the county’s £2.62bn tourism industry, with an increasing number of people deciding to stay in the UK for their summer holidays and making the Lake District, Cumbria, their destination of choice.
“The challenge now is to maintain this momentum for the traditionally quieter months of the year, which is why Cumbria Tourism is planning to collaborate with a range of different organisations and areas to launch a major winter marketing campaign to promote the Lake District, Cumbria, as an all-year-round visitor destination.”
Earlier this week, Cumbria Tourism announced plans for a five-month-long winter marketing campaign, specifically created to encourage people to visit the area during the colder months, starting in November.