De Vere Selsdon Estate unveils grand £5m transformation as new management is recruited

De Vere Selsdon Estate, in Croydon – part of Principal Hotel Company’s De Vere portfolio – has unveiled the results of its £5m refurbishment to be headed up by a new general manager.

The project includes the creation of a new restaurant, Burr & Co. coffee shop, orangery and reception area; as well as the full refurbishment of 54 bedrooms and six meeting rooms.

Matthew Brierley, who has been with Principal Hotel Company for over 10 years, joins the project as the hotel’s new general manager.

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The Victorian mansion house on the 200-acre estate has been given a full renovation, while a new Presidential Suite has been created and a further 96 bedrooms will be refurbished in the next phase of works.

The hotel’s meeting rooms have all been upgraded, to fall in line with the brand’s recently launched Smart Space meetings concept.

The new destination restaurant, 1042, looks out onto the 18-hole Championship Golf Course which surrounds the property.

He said: “We’re delighted with the results of the refurbishment. The makeover has breathed new life into what is a landmark Victorian estate. It’s a very exciting time to take over the reins as general manager and our team is perfectly positioned to deliver a memorable experience for our guests.

The 200-acre grounds are in the process of being enhanced by Principal Hotel Company’s head of estates management, Justin Turner, who has designed the outdoor space to excite guests with sculptures by artist Emma Stothard.

A leisure centre has also recently been refurbished and is available for guests and members.

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