Demand for free-from foods set to grow, says Horizons


Horizons has spotted a trend for ‘free from’ foods that it believes boutique restaurants could benefit from.

Having clearly labelled ‘free-from’ dishes on the menu will become an increasingly vital part of a restaurant’s offer as a growing proportion of the population become concerned with food ingredients, allergens and the desire to eat a more health-conscious diet.

On the eve of the Food Information for Consumers Regulation coming into force [13 December], which requires foodservice operators to provide information on 14 listed allergens on all food sold, foodservice insights consultancy Horizons is urging operators to go further by offering a choice of free-from dishes.

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“We have been monitoring consumer demand for free-from dishes for some time now,” says Horizons director of marketing Emma Read.

“Demand has risen considerably this year and a number of the big chain operators are already embracing the free-from concept by offering dedicated menus of gluten-free dishes.

“Operators are not only competing with each other on quality, price and ambience, but increasingly on the dishes they have on their menus.

“A willingness to include free-from dishes will be important to attract a certain segment of the population,” she adds.

Kathy Bowry

The author Kathy Bowry

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