Horizons has spotted a trend for ‘free from’ foods that it believes boutique restaurants could benefit from.
Having clearly labelled ‘free-from’ dishes on the menu will become an increasingly vital part of a restaurant’s offer as a growing proportion of the population become concerned with food ingredients, allergens and the desire to eat a more health-conscious diet.
On the eve of the Food Information for Consumers Regulation coming into force [13 December], which requires foodservice operators to provide information on 14 listed allergens on all food sold, foodservice insights consultancy Horizons is urging operators to go further by offering a choice of free-from dishes.
“We have been monitoring consumer demand for free-from dishes for some time now,” says Horizons director of marketing Emma Read.
“Demand has risen considerably this year and a number of the big chain operators are already embracing the free-from concept by offering dedicated menus of gluten-free dishes.
“Operators are not only competing with each other on quality, price and ambience, but increasingly on the dishes they have on their menus.
“A willingness to include free-from dishes will be important to attract a certain segment of the population,” she adds.