Sleep is one of Europe’s most anticipated annual events for the hotel industry, and kicks off today for its 10th edition at London’s Business Design Centre.
Over the next two days visitors can expect to engage with industry thought-leaders in provocative conference sessions, be inspired by imaginative design installations, network with peers and experience the latest products destined for the hotel sector.
This year’s two-day free-to-attend conference programme features a raft of sessions tailored to the independent and boutique hotel market. Design Dream Team sees a panel of directors from top hospitality design studios draw upon their encyclopaedic knowledge to debate how to make design pay. With hotel projects ranging from the world’s most prestigious brands, independent boutiques and luxurious resorts to high-style but lower budget renovations, conversions and new-builds, Ariane Steinbeck of RPW design, Wilson Associates’ Tristan Auer, Alex Michaelis from Michaelis Boyd, Margaret McMahon of Wimberly Interiors and Seyhan Ozdemir from Autoban have seen it all.
Making its debut at this year’s conference is Sleep Essentials, rapid tutorials offering hoteliers the chance to discover more about the latest drivers of change in a variety of sectors. Delegates will join small group sessions with leading specialists, all gathered in one room, to get ideas for their future projects.
A controversial panel discussion will debate whether the hotel designer is dead in the age of social media, online design and product libraries as well as a proliferation of TV DIY programmes.
On hand to deconstruct the process of hotel branding will be Philippe Perd, SVP Operations and Project Development of the Oetker Collection and Mark Jory founder of international branding agency Latitude along with Professor Angela Roper, who is conducting an industry-wide study about the topic as director of the International Centre for Hotel & Resort Management at the University of West London.
Every year Sleep handpicks a collection of both new and returning exhibitors to ensure visitors are treated to design innovations that will provide the ‘wow’ factor in their projects. On show will be both big-name manufacturers and bespoke artisans from around the world revealing their latest ranges of exciting and original products. GROHE, Sleep’s founding partner, will be showcasing a variety of its newest designs as well as hosting the VIP lounge.
Innovative design installations
A big draw for visitors are the installations created each year by leading hospitality design practices. For the immensely popular Sleep Set competition and Sleep Bar, design teams have been invited to take inspiration from fairy tales and folklore from around the world. Translating this notion of ‘Wonder Tale’ into guestroom designs that will be realised at the show are Sleep Set contenders THE STUDIO at Harrods, Anita Rosato Interior Design, Areen Hospitality, Shaun Clarkson ID and Oliver Heath Studio. Each will explain their response to the brief during a conference session, with the winning team announced on Tuesday, 24 November at 7pm at the Sleep Bar – this year created by internationally renowned hospitality design practice Conran + Partners.
Convergence is a series of installations and conference presentations that will examine the opportunities presented by shared spaces within modern hotels. As hospitality lifestyle brands surge in popularity, lobby and bedroom concepts are melding work, relaxation and play. Challenging the norms in spatial use are three leading architecture and design studios who will investigate how combining apparently contradictory influences can result in bold innovation. Perkins+Will, The Manser Practice and Il Prisma are each gearing up to present a series of forward-thinking installations that will inspire hoteliers to look at their hotel spaces in a whole new light.