Design-led boutique brand next to launch in Amsterdam

Generator Barcelona - Hotel room 3

Trendy design-led boutique hostel brand, Generator Hostels, has launched its newest property in Amsterdam.

The project, dubbed Generator’s ‘most ambitious to date’, has seen the transformation of the former University of Amsterdam’s science department into the city’s only upscale hostel, boasting a cool new social space, Nescio, a new bar and luxury sky suite apartment.

The new opening sparks a series of three new launches from Generator this year, with Rome and Stockholm in the next few months.

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Generator has maintained the lecture hall and science lab aesthetics of the historic building, while also modernising the space with playful graphics and pops of colour, an element that has helped make the hostel brand such a success.

Alongside the bricks and mortar, the new hostel will also come with a tailored programme of scheduled events, where Generator will host beer tastings, coffee masterclasses and film screenings.

“The hostel and shared accommodation sector is one of the most exciting areas in the hospitality industry today. As one of Fast Company’s Most Innovative Companies of 2016, Generator continues to lead the charge to redefine it,” said Fredrik Korallus, chief executive officer of Generator. “We have a proven concept, powerful brand, stellar team and a wide foothold in key European destinations. Generator’s one-of-a-kind concept will now be connecting the global traveler with unique communities in these three top international cities.”



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