Domestic holidays boost hoteliers’ fortunes

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The number of domestic holiday trips taken in England during the month of April saw an increase of 10% compared with the same time last year, according to results of the Great British Tourism Survey.

The figures were released by VisitEngland and revealed that in April, establishments in England welcomed 3.8million domestic holidaymakers, helping to boost tourism spend by 5%.

The early months of 2014 saw figures down on previous years, as the wet weather impacted trading results and discouraged people to venture out.

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However, things picked up thanks to a later, milder Easter, which had a positive effect on business. Year to date domestic holiday trips for 2014 are now on a par with 2013 and tourism spend is up by 6%.

The results of another recent VisitEngland survey also revealed that businesses are confident about the remaining summer season, following strong bookings so far. More than 90% of businesses said they felt confident about the summer holidays, with over 70% of accommodation providers reporting strong forward bookings for the rest of the school holiday period.

VisitEngland, chief executive James Berresford said: “It is fantastic to see a boost in domestic holiday trips and spend for April and businesses feeling confident as the summer holiday period gets well underway. This demonstrates the resilience of the tourism industry following the impact of the extreme weather earlier this year. We have seen the trend to holiday at home soar in the past five years and it’s a trend we’re confident will continue.”

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