The marketing team at Dormy House near Broadway, in the Cotswolds, is celebrating after winning a national industry prize for the performance and style of its website.
Judges at the Hotel Marketing Association (HMA) Marketing Awards in London praised the hotel for creating a website that demonstrates “a refreshing tone of voice and compelling imagery to deliver a young audience”.
www.dormyhouse.co.uk was completely redesigned when the hotel was refurbished in 2013.
With graphic design by One Ltd of Oxford and Search Engine Optimisation (SEO) support from Occupancy Marketing of Edinburgh, it was delivered by marketing manager Ellie Jones and head of PR Debbie Sarjant.
“When we first thought about the Dormy brand, we knew it had to be fun and engaging,” says Jones.
“Hotels need to be less stuffy in their approach if they are going to attract a new audience. We like to say that we take our business very seriously, but not ourselves.”
Following the launch of the new website, traffic has increased from 110,000 visits in 2013 to 350,000 visits in 2014, a rise of 226 per cent.
E-commerce conversion rates are up 250 per cent in the same period, with a revenue increase of 632 per cent.
“Ellie and her team work hard on social media, web listings and building links to keep our website high in the rankings,” says Chris Ward, commercial director.
“She has a good eye for the right photographs and words to tell our story.”