Dorset Cereals is now being listing with food service company Brakes, expanding out of the home market to target hotels, restaurants and caterers around the UK.
The cereal will be available to order as of November and comes with free POS, giving hoteliers the chance to offer the well-recognised brand to its guests.
Etched jars, labels, table signs and display trays will be available to show the product and large packs will be listed for decanting from glass jars and mini packs for room service, convenience and travel.
Dorset Cereals brand manager, Aisling Syme said: “We are pleased to be targeting the out of home market and provide high quality breakfast to top end establishments. Dorset Cereals will provide a quick way for caterers to offer their customers a more luxury breakfast cereal choice.”
Brakes senior purchasing manager, Stuart Coton said: “We’re excited to be offering a wider range at breakfast and hope this will allow our operators to create an interesting point of sale for their clientele.”