East Midlands’ hoteliers see strong growth in HotStats


Hoteliers in the East Midlands were smiling this month, after posting strong results across all market segments according to the latest data from HotStats.

Figures showed there was a 6.8% year-on-year increase in RevPAR, in addition to a 1.1 percentage point growth in room occupancy.

The 5.2% increase in average room rate was a result of positive movement across all three of the key market segments – conference, individual leisure and group leisure.

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The year-on-year growth in RevPAR contributed to a 5.3% increase in TRevPAR to £99.77 from £94.73 during the same period in 2014.

Hotels in Stratford-upon-Avon recorded another strong month of RevPAR growth in September, driven by year-on-year increases in both room occupancy (+3.8 percentage points) and achieved average room rate (+3.6%).

Whilst the Stratford-upon-Avon hotel market remains one of the top performers in the UK, due to its strong leisure and conference base, incremental increases in costs are beginning to impact the profitability of hotels here, highlighted by the 0.1% year-to-date decline in GOPPAR.

Birmingham is currently one of the top performing hotel markets in the UK, in terms of GOPPAR, with a 23.3% year-to-date increase recorded in the nine months to September 2015, to £34.42 from £27.92 during the same period in 2014.

Despite the addition of more than 850 bedrooms into the market since 2013, Birmingham hotels have remained resilient, recording consistent growth in RevPAR, on a rolling 12-month average, from £48.07 in the 12 months to August 2014, to £54.85 in the 12 months to September 2015.