EcoPure Waters, the in-house water filtration specialist, has partnered with the charity Just a Drop, which provides clean water and sanitation projects in poor communities around the world.
Under the arrangement, for every water-purification system EcoPure Waters sells in the UK it will make a financial contribution to Just a Drop.
The donation from the sale of each system could provide 50 children with clean, safe water for up to 10 years.
EcoPure Waters’ clients will also be offered the opportunity to make a longterm commitment to the charity through a ‘donation per bottle’ scheme.
“The tie-in with Just a Drop is a perfect fit for our business and that of our clients,” said EcoPure Waters’ managing director Paul Proctor.
“We’re very happy to make a contribution for every system we sell and, if it fits their business model, our clients can also help by making a donation for every bottle of our water they serve.
“Through our support for Just a Drop, and by encouraging our customers to do the same, we’re now adding a strong ethical element to our existing economic and sustainable business proposition.
"Our filtration systems, which eliminate the need for bought-in bottled water, offer our customers the opportunity to save costs, to save the environment and, now, to save lives,” he added.
Just a Drop’s founder Fiona Jeffery commented: “EcoPure Waters are really enthusiastic about the work we do and the difference we can make, together, to lives across the world.
"It’s so fitting that by providing clean, pure water for hospitality in the UK, EcoPure Waters and their customers can help reduce child mortality caused by dirty water and poor sanitation in communities worldwide,” she added.
Nearly a billion people do not have access to clean, safe water, and every 20 seconds a child dies from a water related disease – 4000 every day, according to the charity.
To date, Just a Drop projects have reached an estimated 1.5 million people in 31 countries from Afghanistan to Zambia.