EDITOR’S VIEW: Raising a glass to the best in the boutique business


There will no doubt have been some sore heads in the boutique hotel industry this morning following a memorable night at the 2016 Boutique Hotelier Personal Service Stars Awards.

Once again it was a pleasure to have more than 200 leading professionals from the industry join us at the Hilton Olympia yesterday evening to honour the individuals that make this great industry go round – and, of course, to find out the recipients of this year’s gongs!

The Boutique Hotelier Personal Service Stars Awards were created with one objective and one objective only: to recognise the incredible hard work and dedication of the people who make up the tight-knit teams at the country’s best boutique hotels.

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And, as we found out once again last night, these teams all share the same passion for creating truly memorable hotel experiences for their guests.

We were privileged to have some of the sector’s most respected figureheads on our panel

Whether it’s staff on the front desk suggesting local sights of interest or the bar tender who fixes the guest their favourite drink, hotel employees ultimately make the difference to a customer’s stay and their perception of the property.

This year’s awards were particularly special as it was the first time we called on the expertise of an external industry judging panel to help us find the crème da le crème of the boutique hotel industry.

We were privileged to have some of the sector’s most respected figureheads on our panel, including Peter Hancock, chief executive of Pride of Britain Hotels, Stuart Procter, general manager at The Stafford, Lorraine Dale, head of housekeeping at Windsor Castle and chair of the UK Housekeepers Association, Andrew Love, deputy chairman at The Ritz and, last but not least, Giovanna Grossi from the AA.

I’d like to use this column to publicly thank them for giving up their time – with more than 260 nominations over 100 hotels to wade through we certainly kept them busy!

What was clear from this year’s winners and finalists is that so many of the day-to-day roles associated with a hotel operation are no longer limited to just a narrowly defined job description. The real heroes of the boutique hotel world also display a real appetite to grow the hotel as a whole too, by introducing new innovations and helping to streamline service all to make their hotel a better place to work and stay.

So, a massive congratulations to all the winners and runners-ups – and a big thank you to our sponsors Mitre Linen, Miele Professional, Star Quality Hospitality Consultancy, InstaSupply and Gold Key Media, who all helped make the event such a success.

The bar has definitely been raised this year – we look forward to seeing which individuals and hotels are up to the challenge of reaching it in 2017!



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