Edwardian Hotels London has now been launched, replacing Edwardian Group London.
The hospitality group, which owns and operates 12 hotels, including The May Fair Hotel in London and Radisson Blu Edwardian Manchester, has now unveiled its new branding and logo as part of its new look.
The new identity and evolution of previous brand Edwardian Group London has been designed to combine a sense of modern luxury and incorporates a ‘flair’ symbol.
This symbol has been created to reflect the group’s ‘energy, exuberance and creativity across all service and experiences areas’.
All properties under the Edwardian umbrella will roll out the new logo and branding across on printed materials and websites as of January 1st.
The rebrand is a result of the partnership with Saatchi Masius and does not impact the existing relationship with Carlson Rezidor and all 11 properties under the Radisson Blu flag will retain them as part of the existing agreement.
Paul Mansi, chief operating officer from Edwardian Hotels London says: “This rebrand is very important to us; as we grow at a rapid pace we want to make sure that our guests know who we are and what we stand for. Our hotels are at the centre of everything we do and we pride ourselves on our several decades’ worth of hospitality knowledge. We want to ensure that our guests experience the Edwardian level of excellence and that in the multiple touch-points they encounter our unique sense of flair.”