The owners of The Abbey Hotel and Villa Magdala in Bath have exclusively revealed to Boutique Hotelier plans to create a new hotel collection, following the launch of their third boutique hotel at the end of the summer.
Ian and Christa Taylor, who first made their mark in Bath when they purchased 62-bed The Abbey Hotel in 2011, told editor Zoe Monk that with the launch Number 25 Great Pulteney next month, a new group of hotels will be born called The Kaleidoscope Collection.
The portfolio will consist of The Abbey, Villa Magdala – which was acquired in June 2015 and Number 15 Great Pulteney, all of which bring something different to the market in Bath.
The boutique B&B Villa Magdala will also be rebranded and given a new name, Stratton House, paying homage to its history and heritage, which will be unveiled in September.
Number 15 Great Pulteney – the former Carfax Hotel – was purchased by the Taylors in March 2016 and is now undergoing an extensive renovation programme to see it transformed into a 40-bed boutique.
Both Villa Magdala and Number 15 Great Pulteney are being redesigned by acclaimed designer Martin Hulbert.
Speaking to Boutique Hotelier about the new hotel collection, Ian Taylor said: “With the launch of our third property we will form The Kaleidoscope Collection. It will be fun, interesting and constantly evolving and I think that name supports all three.
The plan is to then build a nice little collection of the townhouse model, something in a nice city – an Oxford, Cambridge, Cheltenham if you could get that but everyone wants that. The problem is that so many hoteliers aren’t visionary enough with what they can do with these properties and how you can give them a lot more individuality.”
He added: “We want to get Great Pulteney off first, then Villa rebrand will follow – we are hoping September time for that. It will be a boutique hotel, it runs at a very high occupancy now and commands a very good rate; Saturday it did a net rate of £231, which is very good.”
The new collection will be headed up by new managing director Jonathan Walker who came on board in May.