EXCLUSIVE: “Exciting times ahead” for the Good Hotel Guide as industry bible celebrates 40 years

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The Good Hotel Guide is continuing to embrace an ‘exciting time of development’ as the publication celebrates its 40th edition.

Yesterday saw the announcement of the 2018 César award winners, with ten hotels from around the country recognised in categories from Romantic Hotel of the Year to Luxury Hotel of the Year.

To celebrate the Guide hosted a networking reception, sponsored by Sky, with representatives from the winning hotels – including the likes of Tim Hart from Hambleton Hall, Andrew Wildsmith from Forest Side and Keith Makepeace from Devon’s Soar Mill Cove – coming together to toast their achievements.

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Speaking at the event, co-editor Adam Raphael said that the industry had evolved immensely since the beginning of the Guide, which now includes a total of 424 entries, and the publication was making huge strides in the digital world as the online consumer engagement platforms continue to grow.

Raphael credited CEO Richard Fraiman with driving the ‘exciting time of development’, as the GHG broadens its reach on social media and focuses on its website offering to keep up with customer demand.

He said the GHG was seeing ‘exceptional results’ and ‘embracing change’.

In 2016, The Good Hotel Guide saw growth on Twitter and Facebook increase 50% YOY, with Twitter followers reaching almost 7,000.

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