EXCLUSIVE: Llangoed Hall owners set 10-property target for UK expansion

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The managing director of Llangoed Hall in Wales has exclusively told Boutique Hotelier of the group’s ambition to own and operate a target of 10 hotels across the UK.

Calum Milne revealed that the group, which consists of five properties in Wales and England including the four AA red star Llangoed Hall near Brecon, is aiming to double its portfolio with sights set on another three hotels already.

Milne also announced that the company had taken on Hawkstone Park in Shrewsbury from Principal Hayley group, with the deal signed in December.

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The property, known for being the home of resident golfer Sandy Lyle, is currently closed for an extensive renovation process, with 300 workmen on site preparing the hotel for a March relaunch.

Milne said the group is investing an extraordinary amount in the complete refurbishment before it opens this month.

“The property already turns over millions and we are reinvesting many millions back into the property to make it one spectacular property,” he adds.

Also as part of further expansion plans, Milne revealed that he has secured planning permission for a warehouse building on site at Llangoed Hall to be transformed into an exclusive events suite, which will have the capacity to host functions of up to 250.

“I’ve had to turn away 18 weddings this year as we can only host 80 in our current events space, so this new addition will really help us to attract the weddings market,” he says.

As well as Llangoed Hall, which was formerly owned by Bernard Ashley and his wife Laura, famous for the interiors empire Laura Ashley, the group owns and operates Sudbury House in Oxfordshire, Poets House in Ely, new addition Hawkstone Park, plus newly-relaunched cosy boutique inn The Swan at Hay.

Poets House was acquired in July 2016, while The Swan at Hay reopened in February following a £1m makeover.

Speaking on the group’s ambition to reach the 10-property target, Milne said they were looking at three hotels spread across the UK, all with less than 50 bedrooms, to potentially add to the portfolio.

“We have no intention of standing still, as we wish to be leaders in raising the standard of hospitality in the UK.”

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