Lucknam Park near Bath has recorded a staggering 95% increase in business from American travel agents in 2016, thanks to the continued sales efforts of managing director Claire Randall and the market conditions since Brexit.
The luxury boutique hotel saw 281 bedrooms booked through US agents between July and October this year, compared to 144 bedrooms in the same period in 2015.
The impressive figures can be attributed to Randall’s ongoing pursuit of the American market and the strength of the Dollar against the pound since Brexit.
Randall took over as managing director four years ago having previously been general manager at Lucknam Park. Ever since she’s worked to build trade from the US, visiting the country two to three times a year covering all areas from West to East meeting travel agents via hotel representatives as well as attending the Virtuoso Travelmart in Las Vegas.
Dubbed ‘speed dating for the travel industry’, the event sees hoteliers from all over the world sell to more than 350 agents during a four-day period.
“The importance of building strong relationships with American agents really cannot be underestimated,” says Randall. “Following our efforts in the US, Brexit was then an added bonus, with many of the bookings from American agents and direct bookings being received at very short notice.”