A new hotel concept is gearing up to launch its first property in the US targeted towards the lucrative Millennial market, before it hits UK shores in 2018.
Light Human Hotel, designed with the ‘Millennial in mind’, is a new hotel brand that will bid to compete with the lifestyle chain brands and independent hotels when its first property opens in Texas next year.
Started by hospitality entrepreneurs Jean-Pierre Bandeira and Julien Veyron, Light Human Hotel will then be introduced into London in 2018, following launches in Miami (2017), New York (2017) and Rio de Janeiro (2018).
The duo have designed the concept to ‘change the face of hotels’, and will work in partnership with independent hotel owners and with hotel management companies to bring their vision to life.
Speaking to Boutique Hotelier, Veyron says: “Everything here is designed to generate human interaction, and provide meaningful experiences and entertainment.
“Our aim is to go far beyond the traditional vision of hotels and develop sustainable ‘places to live’ for the 21st century.”
Each property will have to provide a healthy food offering and vibrant atmosphere, offering new experiences to guests.
Restaurants and bars in house will be available 24 hours, while a farm-to-table mentality will be adopted in each eatery.
Other amenities will include free Wifi, keyless room entry, recharging stations for electric vehicles, plus a kids’ bar and play area.
The concept will also have a strong environmentally friendly ethos, with sustainable architecture, an urban reinterpretation of nature and good locally sourced food.
Each property will become embedded in its local community too, playing host to a number of concerts, special events and music artists.
Jean-Pierre adds: “Our company’s motto is: The shape of things to come. Our core competency is to create new concepts and change the face of hotels thanks to strategic alliances and a win-win system with every stakeholder.
Thanks to this strategic choice of not operating hotels, Light Human Hotel come to the market as a potential partner, not a competitor.
“After decades of near status quo in hotels, things are now really happening and these are good news for the industry. We have created one concept and we have a lot more ideas to develop meaningful others. Could the words “Be my guest”, “Cheers” and “Have fun” be back and remain for long into this new generation of hotels!”