Expedia survey uncovers rise in package travel bookings

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Demand for holiday packages increased by a fifth in quarter one of 2014 compared to the same period the previous year, according to Expedia. 

Furthermore, the site found that those who book packages – hotel plus flight or car – tend to book further in advance and stay for longer. 

Data from the first quarter showed that package travellers stayed a day and a half longer on average and booked more than three weeks further in advance than guests booking rooms only.

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Guests to the UK stayed more than three nights on average, whereas travellers booking standalone room nights stayed just over one and a half.

Package guests also booked nearly a month and a half in advance, whereas guests booking a standalone room night waited almost a month later to book.

Expedia senior director of market management for Northern Europe Isabelle Pinson said: “We encourage our hotel partners to discuss the options available for package offers, particularly in the build up to a busy summer, after a winter punctuated with poor weather.

"With several airlines announcing new routes into the UK recently, this is a prime time to consider holiday package offers.”

The UK destinations that ranked top for package stays in the UK were London, Edinburgh and the Channel Islands.

Manchester was the fastest-growing holiday package destination, experiencing an increase in demand of almost 30%.

The top international feeder markets for package holidays to the UK were USA, France, Germany and Italy.
 

 

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