Expedia unveils data probing tool for hospitality industry

Expedia

The world’s largest online travel company Expedia has announced plans to roll out a global tool to provide hoteliers with data insight.

The world wide data tool, ‘Expedia PartnerCentral (EPC) Property Analytics’, was designed to be an advanced, action-driven insights tool for hotel partners. EPC Property Analytics leverages the latest property, competitive set and market data to help properties make informed decisions to maximise their bookings and revenue.

EPC Property Analytics combines multiple aspects of the revenue equation in one semi-customisable view in a bid to simplify data for hoteliers.

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With the tool, hotels are able to view data for any given time period and compare against their own performance or their competitive set. Data is refreshed every 24 hours for accurate, up-to-date reporting.

EPC Property Analytics also features Smart Suggested Actions, which notify hotels of potential problems, from minor concerns to major issues, so they can focus on immediate challenges and implement a solution.

“EPC Property Analytics empowers our hotel partners to not only easily diagnose performance issues, but to immediately take action to solve for them,” said Nicolas Daudin, senior director, global product management, the Expedia group.

“As with many of the technology, marketing and data solutions we’ve brought to market in the last year, we listened to our partners and worked to develop a solution that would address their needs. Based on feedback from early testing, EPC Property Analytics has already proven to be a highly-valued partner tool.”

EPC Property Analytics was tested with hotel partners in several global markets, and is now available in multiple languages to partners around the world.

“EPC Property Analytics is definitely valuable in that I can see the trends within the competitive set in order to, on a go forward basis, try and fall more in line with the market rather than being on an island,” said Galen Coles, area revenue analyst, Two Roads Hospitality.

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