Extreme Hotels and Sports Resorts will open its first property in Sochi in 2015, to be followed by others in Europe, Africa and the Middle East.
The hotel management and licensing company and Rosa Khutor Ski Development Company LLC have appointed London hotel specialist architects and interior designers Dexter Moren Associates to design the first Extreme Hotel in Sochi.
Inspired by sports, fashion, art and music, the 209-room Sochi hotel is located at the foot of the Alpine Ski slopes and adjacent to the Rosa Khutor Extreme Park, both developed for the Winter Olympic Games 2014.
Al Gosling, CEO of Extreme and founder of the Extreme Sports Channel said: "We are creating an original hotel offering that resonates with travellers who crave a getaway geared to their high-octane pursuits and the lifestyle.
“Once delivered we will have created a great destination to not only do the sports but everything else that makes your stay unforgettable, the people, the party, the experience. You may not remember but you will never forget.”
DMA director Jacqui Kirk added: “Our brief is to translate the globally renowned Extreme brand and bring it to life within a hotel context. Working together we are creating a completely immersive space which pushes the boundaries of a conventional hotel towards a much more dynamic offering. Within the hotel the user can define their stay and the way they use the space.”
Guests will enter the hotel via an open-plan lobby featuring the café zone, bar and dance floor. An Après Snow area will provide outdoor and indoor spaces with large open fireplaces, DJs and bars. Adjacent to this is a gaming area. Guest rooms will feature beds mounted on casters.
Future Extreme hotels are being planned in Europe, Africa and the Middle East, according to the company.