Fendi to unveil debut Rome boutique hotel


Another Fendi landmark will be unveiled in Rome next month, when the newly-refurbished Palazzo Fendi reopens, comprising the brand’s first boutique hotel the Fendi Private Suites.

The destination will also include Palazzo Privé, an exclusive apartment designed by Dimore Studio and a Zuma restaurant.

The Private Suites will feature special Fendi Casa designs, the furniture arm from the brand, with chairman and chief executive officer Pietro Beccari saying it will be “a Roman stay à la Fendi.”

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Marco Costanzi was the architect behind the new project, which is scheduled to open on December 12.

In every suite guests will be offered iPads with maps, soundtracks and a diary with Fendi stamps and each one will cost between 700 (£490) and 1,600 euros (£1,122) a night.

Beccari says that the launch of the brand’s first Fendi hotel is not part of a wider global strategy for now.
The Palazzo Fendi will be a five-storey building home to the largest store in the world, which covers almost 10,000 sq ft and this is scheduled to open on December 5.

The Japanese award-winning restaurant Zuma, cofounded by Rainer Becker, will be placed on the top floor and roof bar, and is due to open in February.