Firmdale launches 24 serviced apartments

Boutique hotel company, Firmdale has announced the launch of its first-ever serviced apartment offering in London.

Firmdale has opened 24 one-, two- and three-bedroom serviced apartments within its Ham Yard Hotel in Soho, London, named One Denman Place.

The apartments are available for guests to book for periods of 90 days or more and are accessed via an entrance within the hotel through a dedicated reception on Denman place or via the hotel itself.

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Firmdale, the world-renowned boutique brand behind Ham Yard Hotel and Charlotte Street Hotel among others, is famous for its quirky, innovative and distinctly British interiors designed by co-owner Kit Kemp.

The apartments are designed in the same style, with interior features including fabric-covered walls, bespoke furniture, Boffi kitchens, and marble bathrooms.

Apartment residents will have access to all the facilities at Ham Yard Village, including a garden, 12 independent boutiques and a Japanese restaurant, as well as a bar, spa, gym, theatre and bowling alley.

Firmdale operates eight hotels in London and one in New York City.



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