Firmdale stages theatre experience at Ham Yard

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 A London hotel in the Firmdale stable has unveiled its new 188-seat theatre, featuring a top-of-the-range 4K digital cinema projector from Barco.

The company’s DP4K-32Bx digital cinema projector has been fitted at the brand-new Ham Yard Hotel in London, which opened in June.

Guests will now be able to enjoy a superb home cinema experience during their stay at the Ham Yard Hotel, which is the third Firmdale Hotels location in the capital to have a Barco set-up installed.

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Firmdale also runs The Soho Hotel (a former multi storey car park which also has its own cinema), Covent Garden Hotel, Charlotte Street Hotel and Haymarket Hotel in London’s West End.

Tim and Kit Kemp, owners of Firmdale Hotels, believe hotels ought to be "living things, not stuffy institutions", which is why the boutique locations have such fine facilities.

Ham Yard Hotel boasts a 1950s four-lane bowling alley, a spa, a gym and a library.

It was built around a tree-filled garden featuring a bronze sculpture centrepiece by artist Tony Cragg.

Mark Leahy, Barco Sales Manager for Digital Cinema, said: "Firmdale Hotels holds itself to a very high standard of excellence and we’re proud that our digital cinema solutions fit the bill.

"We’re happy to contribute to the unique experience that the group creates."

Ham Yard Hotel intends to use the crisp 4K digital cinema projector to display everything from movies to alternative content such as concerts.

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