Firmdale tunes in to new karaoke offering


Firmdale Hotels has installed a Lucky Voice karaoke system at its Ham Yard and Soho Hotels, reflecting the growing trend for hotels to provide more unusual extras.

The established boutique hotel chain, which consists of 8 London hotels and one in New York, is once again stepping out of the box to offer karaoke alongside its bowling alley and quirky design at two of its boutiques.

PR manager at Firmdale, Sally Swadling says: “Singstation, set up in The Croc bar, captures and complements the fun of the room and indeed the hotel. Guests find it easy to get involved and make the most of singing time on the dance floor. The interactive system is easy to use and requires little staff handling.”

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Singstation – the karaoke system for business produced by Lucky Voice Solutions – is being adopted by an array of big hitters in the hospitality industry, now powering 120 karaoke rooms across the UK, Ireland and Australia.

The number of karaoke rooms powered by Lucky Voice has risen from 17 in 2007 to 41 at the end of 2008. This now stands at 120, highlighting a 20% year-on-year increase since 2009.

This reflects the growing popularity of karaoke amongst consumer, for when Lucky Voice bars launched in 2005, there were just 14 karaoke rooms within 3 miles of its’ Soho venue. Now there are over 60, with more being added all the time.

Nick Jones, head of B2B Solutions at Lucky Voice, says: “There’s no denying that the last few years have been challenging for the hospitality industry. Now things are picking up, we’re left with consumers that want a more event-led night out, while business owners are looking to pre-booked revenue to control cash flow. Lucky Voice Solutions helps businesses offer something unique and memorable to their customers, and monetises space.”