Eden Hotel Collection - a privately-owned portfolio of eight individually-styled properties in the UK – this month launches Arden House in Stratford-Upon-Avon.
Located just around the corner from the Royal Shakespeare Theatre, the intimate 10-bedroom boutique property - sister to well-established The Arden – aims to offer a relaxed home-from-home atmosphere.
Dedicated house hosts will offer 24-hour service, with a chef preparing breakfast and afternoon tea for guests (included in the price), all of whom are invited to gather around an informal dining table.
Drinks and a well-stocked pantry of help-yourself snacks are included, and guests are welcome to choose a complimentary tipple from the specified house drinks list, including wines and spirits.
The refurbishment of the property was handled by Eden’s in-house team, headed by Marian Cartter, Eden’s design director. The interior includes designs by Osborne & Little/Matthew Williamson and GP & J Baker. The tables and cabinets are bespoke, and some of the furniture was sourced from Oka.
Marian Cartter, Eden's design director says: “Arden House has been an extremely rewarding project to work on, and it has been exciting to watch this elegant town house transformed into a beautiful space that is consistent, in design and quality, with all the hotels across the Eden Collection”.
Mark Chambers, managing director, Eden Hotel Collection, explains: “Guests are increasingly looking to stay in hotels which offer exceptional personal service and greater flexibility, where they are treated as a person rather than a number. This dovetails with a move away from more structured hotel environments to those with a laid-back atmosphere, with more fluidity and choice for guests. Our primary aim at Arden House is to deliver a relaxed and unstuffy experience, perhaps more akin to staying with friends than a formal hotel environment.”