First winners of £40m Discover England fund announced

A couple sitting on the clifftop above Durdle Door on the Jurrassic coast of Dorset. The man is a right below knee amputee and the woman is profoundly deaf., Durdle Door, Dorset, England.  Additional Credit: Tourism For All

VisitEngland has announced the seven successful projects that will receive year one funding from the £40 million Discover England fund. The announcement comes as the government launches its Tourism Action Plan, to help improve Britain’s competitive offer and boost the success of the hospitality and tourism industry. Focusing on a range of international markets, including the US, Germany, France and the Netherlands, as well as growth areas like China and the Middle East, the seven bids represent the length and breadth of England’s regions.

“We are pleased to have chosen some excellent winners who we will now be working closely with to build world-class ‘bookable’ tourism products showcasing the best of England to international and domestic visitors,” says Sally Balcombe, chief executive of VisitEngland. “We look forward to continuing the success of the fund with larger scale bids worth more than £1 million in years two and three.”

The seven winners are:

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  1. Golf Tourism England
  2. Telling the Stories of England: Developing Cultural Tourism Products across England for the US Alumni and Affinity Tours
  3. Visit Kent and Cheshire’s Gardens and Gourmet
  4. South West Coast Path
  5. England’s Seafood Coast
  6. Incentive England
  7. Self-guided activity app

“With world-class museums, fantastic heritage sites and stunning countryside, the UK has a lot to offer tourists, both from home and abroad,” adds Secretary of State for Culture, Media and Sport, Karen Bradley. “Through the Discover England Fund and working with the industry, I look forward to helping further strengthen tourism outside London to ensure that growth from the sector is enjoyed right across the whole country.”


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