The hotel sector has always been a cornerstone of refrigeration firm Foster’s business, with its professional back-of-house range synonymous with quality and reliability.
And now, with the ever-increasing popularity of its EcoPro G2 range, the company has recruited a new hotel business manager, Gemma Benlarbi, to ensure this important market sector continues to grow.
Benlarbi, who has been with the company for four years, and works closely with Foster’s hotel contract clients, says it is the company’s flagship range, the EcoPro G2, which hoteliers want in their kitchens.
Benlarbi said: “Foster’s hotel clients choose us because we stand for quality and reliability, and nowhere does refrigeration need to work harder than in busy hotel kitchens. Our clients’ hotels can be Michelin Star standard restaurants, or boutique family run independents.
“Some have large separate conferencing and wedding facilities, along with catering to the needs of guests in a 24-hour kitchen.
"Despite such diverse catering needs, there is always the need for the best-possible quality refrigeration to ensure the premium foods are kept fresher for longer.
Time and time again, we hear this quality and reliability is the reason clients choose Foster.”
Foster, which manufactures its range from its Norfolk production line, has seen growth in its share of the hotel sector since its £4m investment in its operating line, to house the new Eco Pro G2 range, launched in 2012.
The G2 range includes cabinets and counters with outstanding independently verified energy credentials, the most striking of which is the fact that the fridge model costs less to run than a conventional light bulb – less than £65.30 per year*.
This saving is thanks in part to the G2’s use of Hydrocarbon refrigerants as standard which are energy efficient and environmentally friendly.
Benlarbi said: “Hoteliers are keen to keep an eye on their monthly operating costs, so need high-quality refrigeration which doesn’t cost a lot to run, and the EcoPro G2 range answers this need.
“What-is-more, because G2s are offered under our interest-free credit scheme, we can give hoteliers additional flexibility along with a healthy return-on-investment over the lifetime of the equipment.”
Foster’s EcoPro range features a ‘smartphone’ style, high-visibility touch sensitive control panel and the use of CFD (Computational Fluid Dynamics) which keeps temperature control throughout the fridge ensuring cold air gets to where it is needed, create market-leading performance, and can be fully configured with a variety of options to meet the specific food preparation requirements of the venue.
For more details visit www.fosterrefrigerator.com
*based on a 12p per KWh