A Munich-based operator is to be the next hotel group to expand into London.
The Ruby Group, led by founder and CEO Michael Struck and consisting of four properties, has earmarked a spot in the Southbank quarter at Lower Marsh in the capital to develop Ruby Lucy, the group’s debut international venture.
The new ‘lean luxury’ hotel will open at the end of 2019 and will be home to 76 bedrooms, close to London’s Waterloo.
The new building south of the Thames, which also houses restaurants and shops, is designed by architects Studio Kyson.
“Ruby not only sets itself apart with its novel product concept, along with constructional and processional innovations, an outstanding personnel and area efficiency,” explains Struck.
The ‘lean luxury’ philosophy is based on a ‘lean’ organisational structure, allowing the brand to concentrate on the essentials – location, quality and design – creating a ‘contemporary, affordable form of luxury for the modern, cost and style-conscious customers’.
“Thanks to proprietary technical innovations, we plan, build and organize ourselves differently from conventional hotels. To be precise, we plan and build in a very modular way and centralise as well as automatise processes behind the scenes wherever possible. This helps us create a luxurious and unique hotel experience at an affordable price” adds Struck.
The group is also planning to open two additional hotels before the end of 2021, with one still in the confidential stages and another due to launch in Zurich at the start of 2021.
Founded in 2013, the group operates four Ruby Hotels, with nine more under construction or in planning.