GG Hospitality, the team behind the Hotel Football and Café Football brands in Manchester and London, has announced a new partnership with the National Football Museum, which will see the restaurants, hospitality and event management taken over by the company from October 1.
The move by the business, which is owned by Singaporean Company Rowsley, and former teammates Gary Neville and Ryan Giggs, will see a Café Football launched on the ground floor of the Urbis in late 2016, while GG Hospitality will also have access to the museum’s collections to display at Hotel Football and Café Football sites in the UK and abroad.
The decision is part of the plan for the group to push a global roll out in the coming years.
The National Football Museum partnership will complement GG Hospitality’s other developments, including the Stock Exchange project, which is due for completion in 2017.
GG Hospitality creative director, Michael O’Hare, will oversee the launch of a new restaurant across the 5th and 6th floors of the building later this year.
The restaurant, named after an Asian fable ‘The Rabbit in the Moon’, will see O’Hare’s protégé, Luke Cockerill, run the restaurant as head chef.
The new menu will be a ‘space age Asian’ multi-course tasting menu, complimented by drinks curated by bartender Matt Whiley owner of London-based drinks company Fantastic Mr Fox.
Rowsley executive director, Ho Kiam Kheong, said: “We are delighted to partner the National Football Museum which is home to the greatest football collection in the world. More than half a million people visit the museum annually which will be a fantastic exposure to our Cafe Football brand.
“As we take a major step forward in expanding Hotel Football and Cafe Football internationally, the access to the museum’s extensive football memorabilia and interactive games will undoubtedly enhance the experience of our cafe patrons and hotel guests.”
Gary Neville, GG Hospitality co-owner, said: “The National Football Museum is the ideal place for us to expand our hospitality portfolio. The museum is a massive draw for both football fans and tourists in Manchester and bringing the brands together feels like a natural partnership. To open our first restaurant with creative director Michael O’Hare and his team is a fantastic moment for GG Hospitality and Manchester. It is an exciting time for our business with further announcements imminent.”