Gilchrist & Soames and Parisian perfumer diptyque have introduced a fresh take on its packaging, aiming to take hotel guests all over the world on a journey from the Med to the gates of the East.
The partnership between the brands, which first began in 2012, has gone from strength to strength and this latest development will help boost the collaboration’s standing within the marketplace.
The new look packaging comes in the form of modern 40 ml tubes, with black and white twist lids, imprinted with the diptyque logo and featuring the fragrance of orange blossoms and citrus notes.
The collection features a shampoo, conditioner, shower gel and body lotion that are free of parabens and phthalates, silicon and mineral oil, and are never tested on animals.
The brand took the step to introduce tubes to this new collection, driven by the desire to offer properties additional options to meet their needs.
“We are thrilled to be able to offer another packaging option for hoteliers at luxury travel destinations around the world,” said Fabienne Mauny, managing director, diptyque Paris. “diptyque has always pursued a passion for travel and because of our partnership with Gilchrist & Soames, we have been able to deliver an invitation for guests to embark on a journey of the senses.”
“We are very pleased to be partnering yet again with one of the world’s finest and most respected perfumers,” said Kathie DeVoe, CEO of Gilchrist & Soames. “We have a commitment to our partners and customers to provide the very best in luxury, quality products and our collaboration with diptyque is a testament to that commitment.”