The Grand Brighton is launching a campaign to drive awareness across corporate and MICE sectors ahead of the reveal of its major façade works.
The year-long campaign, ‘Like No Other’, will span the hotel’s communications, kicking off with a six-month digital drive – ‘Events That Had a Voice’ – set to put the spotlight on milestones that have been hosted by the seafront hotel.
Launching ‘Events That Had a Voice’ is ABBA’s 1974 Eurovision win, a time that saw the hotel take centre stage as the band was catapulted to fame.
Director of sales, Alison Edwards said: “The hotel’s unique history and independent spirit really does make it ‘Like No Other’, and exploring the events that have taken place over the years show how big a part the hotel has played in popular culture. Brighton is well known for having a vibrant buzz and we want to highlight the hotel’s forward-thinking spirit as part of the city’s cultural legacy, while recognising its wider impact in the UK and beyond.
“2018 will be a milestone year for the hotel as it reveals the fresh new face of its 153-year-old façade adding to the array of ‘Events That Had a Voice’ at The Grand Brighton.”
The Grand Brighton is an independently owned hotel boasting sea-facing rooms and an extensive portfolio of meetings and event spaces, alongside seafood restaurant GB1 and the popular Victoria Bar, Lounge and Terrace.