Fuelled by international and domestic visitors, Scotland is the UK’s rising star for hoteliers outside of London, according to the most recent data from the Expedia Group.
While Edinburgh remains the most popular Scottish destination of choice for tourists, Glasgow and Aberdeen are growing their share of overall hotel demand, with the lowlands of Scotland also showing a healthy increase in demand year-on-year.
Latest figures for the second quarter of 2015 – April through June – reveal that Aberdeen is the emerging destination of choice for domestic holidaymakers, with hotel demand increasing more than 65% in the same period last year.
This is followed closely by the lowlands of Scotland, which saw an increase of more than 60%, suggesting tourists are seeking more than the average city break.
Expedia data also shows that international travellers from the US, Canada, Germany and Sweden were the most likely to book hotel accommodation; whilst Greece, India and China saw the most significant increase in hotel stays when compared to the same period in 2014.
Due to an ever-growing economy, hotel demand from Brazilians continues to rise, with stays up more than 65%, and travellers choosing to book their Scottish break around eight weeks in advance – almost two weeks more than the year previous.
Similarly, hotel demand from Switzerland increased by 70%, and despite being much closer to UK soil, travellers reserved their stay a comfortable nine weeks ahead of travel.
Isabelle Pinson, senior director of market management for the UK & Ireland, at the Expedia group said: “Following strong growth in demand for Scotland in 2014, the latest data shows yet another great summer for the country, with overseas and domestic demand rising significantly year-on-year.
“It’s encouraging to see continued growth for hoteliers outside of Edinburgh, with the lowlands of Scotland interestingly showing the most significant rise in demand. This will no doubt help strengthen the country’s overall tourism economy.”