More hotel guests are expecting to find more than basic television services or Freeview in rooms, according to an independent study commissioned by Sky Business.
The survey revealed that 65% of guests think a bespoke in-room TV service, with a full range of channels, should be offered.
This increased to around 75% among business travellers and young adults, who want this kind of tailored in-room system.
Sky Business deputy MD Alison Dolan said: “In-room entertainment has a key role to play in increasing customer satisfaction, which 74% of hoteliers count amongst their top three KPIs. We’re living in a technology-led world where guests expect television in their hotel rooms that mirrors what they enjoy at home – Sky offers the solution”.
Young people, aged from 18-34 year olds, ranked in-room entertainment over breakfast, a gym, location and a restaurant.
“The reality is that the modern traveller expects much greater choice in entertainment as part of their stay and the research that we see today is supported by the comments and reviews on sites such as Twitter and TripAdvisor," added Dolan.
The research was conducted by TNS and comprised phone interviews spanning 1000 consumers and 100 hotel owners from across Britain.