Hainsworth supplies hot new boutique hotel in London

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Ham Yard Hotel has chosen a selection of vibrant Hainsworth broadcloth to help give its interiors a contemporary look and secure its place as one of the capital’s most stylish new establishments.

Owned by London boutique hotel operators, Firmdale Hotels PLC, Ham Yard Hotel has 91 individually designed bedrooms put together by Kit Kemp, and is located in the heart of Soho, just steps away from Mayfair.

Hainsworth fabrics have been dramatically showcased in the hotel’s original 50’s bowling alley, where wing chairs were covered in brightly coloured Hainsworth wools. Hainsworth’s electric blue wool was also used to line the walls of the large theatre.

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Julie Greenough, spokesperson for Hainsworth, says: “We were delighted to supply this exciting new hotel with our woollen fabrics and we love the way Kit Kemp has used them to such a dramatic effect.”

Hainsworth’s broadcloth is a tightly woven and felted woollen base cloth regarded for its quality and sheen. It comes in a variety of colours including orange, cherry, gold, paprika, royal blue, black and royal navy.

The company has a strong history, and was awarded a Royal Warrant in 2004 for its furnishing fabrics for Windsor Castle and Buckingham Palace.

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