Hallmark Hotels has acquired eight hotels previously under the Best Western umbrella and rolled out a rebrand across these properties in the North West.
The eight North West hotels that include the rebranded Hallmark Hotel Warrington (formerly known as Fir Grove Hotel) brings the number of nationwide Hallmark Hotels to 28, with a total number of 2700 bedrooms and 16,000 square metres of conference space.
The Hallmark Hotel Warrington’s rebrand coincides with the completion of a 10-bedroom refurbishment and a interiors refresh throughout.
The hotel has also appointed a new general manager, Paul Beswick, who joins with over 20 years of experience working across operations and managerial roles within the hospitality industry including QHotels and deVere group.
Going forward, the brand will roll out a new Best of British menu across its portfolio and its 28 hotels.
Hallmark Hotels has worked to carefully source British ingredients for its new spring/summer menu, whilst supporting local British farmers and producers.
New additions will include British charcuterie from Cumbria, Hampshire trout and 28-day aged Red Tractor British steaks.
Changes have also been made across Hallmark Hotel’s impressive drinks menu to include a range of beers and ciders from around the world.
David Grosfils, head of Hallmark Hotels comments: “The investment plans into our hotels in the North West supports the Northern Powerhouse’s efforts to improve economic growth for the area. The North West of England, namely Warrington, is also home to the Hallmark Hotels head office which makes this integration all the more important to us. The new hotels are already embracing the Hallmark Hotels core standards to offer a really warm welcome and personal service to all of our guests. Reinforced by our investment plans and the arrival of Paul Beswick with his 20 years of experience within the hospitality industry, we’re hoping to drive significant demand into the new members of our family.”