An American hotelier behind two of New York’s hippest hotels has revealed his plans to open a £70m property in Shoreditch to rival the Soho House group.
Michael Achenbaum is president of the exclusive Gansevoort Hotel Group and is responsible for two of New York’s trendiest establishments, Gansevoort Meatpacking and Gansevoort Park Avenue.
He yesterday revealed exclusively to London’s Evening Standard his plan for his debut property in London, The Curtain Hotel and Private Members’ Club, located just a short distance from Nick Jones’ Shoreditch House.
Working with his father William, Achenbaum will open the “competitively” priced venue next year, which will have a 1,600 sq ft rooftop pool area, cafe and bar with views across the city, as well as 120 bedrooms, against Shoreditch House’s 26.
According to the article in the Standard, a “multi-Michelin star” chef has been linked with the project already and will host his first London restaurant within the hotel.
The property will also boast a state-of-the-art gym, plus a luxury spa, nightclub, screening room, music venue and even a ballroom.
Street artist Banksy’s agent Steve Lazarides and rock’n’roll photographer Mick Rock are designing the artwork.
Achenbaum decided to open in the ever-evolving Shoreditch to appeal to the creative set, and hopes to also attract a celebrity clientele to the venue when it launches in 2016.
Speaking to the Evening Standard, Achenbaum said: “Of course we are going to get comparisons with Soho House, and Shoreditch House in particular. I don’t think they should or would be worried. But I am sure there will be some friendly competition, I have no issues with that. Soho House focus on appealing to creative members in the more traditional arts. But we are looking at what creative means and making it much broader.
“It’s what people in the capital city demand — that exclusive edge. But we are keen to do it differently to all other members’ clubs in London. We want to bring the best of what we do at our Gansevoort hotels and embrace London — it will be the Gansevoort with a London, eclectic mix.”