Historic Norwich landmark enters the luxury B&B market


Norwich-based The Assembly House has entered the hotel market with the addition of 11 luxury bedrooms.

The Grade-I historic property is already home to a popular restaurant and cafe, as well as events facilities, and has now developed a new luxury B&B in a wing of the house, following a £545k investment boost from Santander Corporate & Commercial.

Dating back to 1754, The Assembly House was designed by architect Sir Thomas Ivory and originally used as a meeting place for the gentry of the city.

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Owned by registered arts charity, The Assembly House Trust, today the house is home to various clubs and societies as well as being a popular wedding venue for the area.

The investment funding from Santander, together with extensive input from English Heritage, helped with the refurbishment of the previously disused wing and its transformation into a luxury B&B.

The new 11 bedrooms will help generate extra income for the charity and aims to attract more visitors to the site as a whole.

Philip Norton, chairman, The Assembly House Trust, said: “We considered many ideas to develop the East Wing for public use but the space did not lend itself for exhibitions or performing arts and this would not have provided the necessary income the building needs to be maintained. Developing this new wing has allowed the Trust to restore it, avoiding any further deterioration and to bring it to life. The income from this new development will be reinvested in the House in the coming years to ensure we continue to provide space to support the visual and performing arts in Norwich and the wider county.”