Holiday Inn Express unveils new look aimed at 'smart' guests

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Holiday Inn Express has unveiled its new ‘next generation’ guest experience, with a complete redesign of its hotel lobbies, dining areas and guest bedrooms in a bid to better target the smart traveller.

The brand, under the InterContinental Hotels Group umbrella, has developed its new concept after carrying out guest research into the changing needs of today’s travellers.

The Holiday Inn Express’ service delivery will be completely revamped and a new food and beverage concept rolled out. Implementing smart technology will also be of prime importance for the public areas and guest bedrooms in each hotel.

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Other highlights of the redesign will be the complete overhaul of the bedrooms, with each one being fitted with Smart TVs, a flexible work corner and a larger bed with a padded noise-reducing heading, which takes inspiration from a business class aeroplane seat.

A focus is also being placed on enabling guests to check-in via their mobiles, giving loyalty customers the option to check-in through the IHG app or online prior to arrival.

The new food and beverage concept will incorporate The Express Cafe and Bar, an integrated lobby and F&B experience, offering a modern continental cafe win a pit-stop style.

Mike Greenup, vice president, brand management, Holiday Inn Brand Family, Europe, IHG said: “A hotel room is no longer just a place to sleep and our approach to technology and service starts with understanding our guests and their needs across the entire guest journey. This investment in guest insight and innovation is enabling us to stay ahead of the game.”

Launched in 1991, the Holiday Inn Express brand opens hotels at a rate of two per week on average across the world. There are currently 220 Holiday Inn Express hotels open in Europe and over 40 in the development pipeline*.

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