Hospitality veteran joins AA to head up hotel team


The AA has appointed Peter Laigaard Jenson as its new head of AA Hotel Services.

Jenson takes over from Simon Numphud who stepped down from the role after 18 years in November 2015.

Jenson’s hospitality career began in hotels in his home country of Denmark, before he went around the world working in a variety of roles including director of services for a North Pole airforce base and country operations manager for Best Western International.

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More recently he was COO for a chain of four and five star hotels in Azerbaijan.

Jenson’s wealth of experience in hotels all over the globe will stand him in good stead to take the AA Hotel Services team to the next level, and grow the business.

Kirsty Lloyd-Jukes, AA membership services director, said: “We are thrilled to be welcoming Peter Laigaard Jensen as Head of AA Hotel Services. His extensive experience brings a wealth of opportunities that will enhance this unique business and enable the brand to grow within the hospitality sector.”