Hotel competition whips up Facebook frenzy

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The Cranleigh boutique in the Lake District has caused a Facebook frenzy by offering free use of the entire hotel as a prize in a competition being run on social media.

The 18-bedroom boutique has notched up an impressive 100,000 likes on Facebook and is now offering its online audience the chance to compete for free use of the hotel for a whole weekend, in a prize worth £8,500.

Owner Stephen Hargreaves announced in June 2013 that when the hotel’s social media page reached the 100,000-likes milestone, it would invite followers to enter the special competition, explaining in 20 words why they should be chosen as the winner.

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The winner will be announced in two weeks, after a shortlist of 10 is published on Facebook and the ultimate decision left up the hotel’s followers.

The winner will receive full use of the five-star facilities for one whole weekend, including the boutique’s 18 bedrooms and a Champagne reception on arrival for all.

The hotel has already caused a stir on social media and was last month awarded the Best Use of Facebook award at the UK Social Media Awards.

Stephen Hargreaves said: “We have been looking forward to the ‘Ultimate Prize’ for 18 months and are finally in a position to choose a lucky winner!” said Stephen Hargreaves.

“Such a prize has never been given by a private hotel in the UK before, so we are obviously experiencing a huge level of engagement at the moment. As impatient as everybody is, we will be selecting a winner in the fairest way possible and can’t wait to welcome them to the hotel. ‘The Ultimate Prize’ has also been our way of saying ‘thank-you’ to everybody for their support on Facebook.”

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