IHG’s boutique brand Hotel Indigo has announced it is to put a local focus on food and beverage at all its properties.
According to the operator, every Hotel Indigo property is “unique to its surrounding” and reflects its local neighbourhood. That ethos will now extend to F&B, with the hotels partnering with local food producers and “foodie” artisans.
Having piloted in Hotel Indigo Kensington, London, the locally-crafted F&B philosophy will now go to every new hotel, starting with Hotel Indigo Helsinki which opens this spring.
IHG VP food and beverage Europe Simon Burdess said “Restaurants and bars are the heart and soul of any good neighbourhood. The Hotel Indigo F&B philosophy demands that you don’t have just another hotel restaurant.
“The key to this is using a retail element tailored to your community to help create a local landmark. If you are a hit with your locals, your guests will feel that they have got the inside line on the neighbourhood.”