Hotel industry greats take to the floor to raise £92k for Hospitality Action

Guests being served

Some of the hotel industry’s biggest names went back to basics last week, in a bid to raise money for Hospitality Action.

Friday April 7 saw industry greats such as Danny Pecorelli of Exclusive Hotels & Venues, advisor and consultant Philip Newman-Hall, Jonathan Raggett of Red Carnation hotels and Stuart Bowery of Grosvenor House become waiters for the night to test their service skills.

Guest sommeliers also included Peter Ducker of the Institute of Hospitality and Giovanni Grossi of AA Hotel Services, as the teams spent the evening waiting on over 370 guests at the five-star Grosvenor House A JW Marriott Hotel, in London.

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The ‘Back to the Floor 3’ event raised a total of £92,000 for those in need across the hospitality industry.

The event, now in its third year, has grown considerably since its launch in 2013 when there were 13 waiters and seven sommeliers taking part. Friday’s Back to the Floor saw almost 60 industry figures get involved.

Stuart Bowery, general manager, Grosvenor House, A JW Marriott Hotel says: “The Great Room at Grosvenor House has certainly seen its fair share of unusual and prestigious events over the years but I can certainly say The Great Room has never seen anything like this! I jumped at the chance to host Back to the Floor 3 for Hospitality Action in their 180th birthday year. Thank you to everyone who purchased a ticket and who took part in the evening’s fun, we couldn’t have done it without you.”

Advisor and consultant Philip Newman-Hall says: “When Danny Pecorelli and I developed the idea of Back to the Floor over five years ago we could not have imagined that in 2017 we would have waited on nearly 400 guests in The Great Room at Grosvenor House. The combined total of all three Back to the Floor events is over £170,000 I cannot tell you how happy I am to have played a part in helping to raise such a great sum of money for a cause as worthy as Hospitality Action.”

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