Hotel marketing ace snapped up by web giant

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A leading provider of digital marketing solutions for hotels worldwide was today swallowed up by a larger group in what represents further consolidation of the hospitality software market.

Buteeq Inc will now be operated as an independent business within The Priceline Group after a deal was done for an undisclosed sum.

Buuteeq’s cloud-based digital marketing software helps hoteliers manage their brand and drive bookings with responsively designed websites, robust user analytics, and intuitive content-management tools.

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"We are delighted to welcome buuteeq as the newest member of The Priceline Group,” said Darren Huston, president and CEO of The Priceline Group. “Buuteeq has built an innovative, cloud-based marketing platform that we see playing a key role in helping us deliver even more value to our global accommodations partners worldwide.”

Forest Key, co-founder and CEO of buuteeq, said the company was thrilled to join one of the world’s leading internet companies. “As the global leader in online accommodations, The Priceline Group houses the vision, strategy and expertise to guide our mission to deliver a transformative digital marketing solution to hotel owners, hotel brands, and management teams.”

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