Hotel supplier ADA Cosmetics International (ADA) has opened a branch office in London and hired a new local sales director, David Heron.
Until now, the supplier’s range of body-care products have been marketed through a distributing partner.
Heron, who has five years’ experience in the hotel industry said the time was right to strengthen the firm’s UK market position.
"The local hotel industry is in an opportune growth phase. In addition, guest expectations regarding the premium quality and individuality of hotel cosmetics have grown, especially in higher-class hotels," he said.