A French website that offers hotel rooms by the hour during the day – and which is rapidly gaining ground in the UK – yesterday secured a €15m (£11m) investment deal to boost its expansion objectives.
Dayuse.com has gone from strength to strength since it was founded five years ago, targeting business people needing a room to work in and travellers with time to kill between flights. It is also reportedly a hit with ‘philanders’ requiring a hotel room for discreet afternoon encounters.
Dayuse.com claims it has been able to challenge the traditional hospitality business without threatening its sustainability by allowing hotels to monetise empty rooms during the day at lowered rates. 70% of hotel rooms are unoccupied during the day, it says.
With over 320,000 rooms rented in 14 countries since inception, the online booking platform has proven attractive for both consumers and hospitality professionals.
“This financing round is a key step for Dayuse.com,” said David Lebée, CEO of Dayuse.com. “This hyper-growth phase is part of a sustainable development project that includes the recruitment of new talents and the conquest of new territories. We aim at institutionalising Daysuse.com on an international level with the support of our partners.”
Dayuse.com will use the investment to recruit new staff, strengthen its business in countries where it already operates and expand the offer in Singapore, Hong Kong, Dubai, Australia, and Argentina.
The financing was completed as part of a deal involving Partech Ventures and IDinvest Partners.