Hoteliers’ generosity helps Room to Reward reach £100k worth of donated stays

Room to Reward, a scheme that utilises unsold hotel nights to donate to staff at charities, has surpassed £100k worth of stays in three years.

Founded in 2015, Room to Reward now partners with more than 160 hotels throughout the UK, and over 240 ‘hidden heroes’ from more than 125 charities have been recognised through the scheme.

Adam Terpening, Room to Reward’s director of charity, said: “We are delighted to have reached this major milestone at such a young age as a charity.

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“We are a small team who rely on the generosity of our hotel partners to make our scheme possible. The support of the industry for what we are doing has been amazing. It’s been quite overwhelming to see the impact donating just a few rooms a year has had on the charity sector and the Hidden Heroes themselves.”

Room to Reward encourages hotels to donate their anticipated unsold rooms to the charity, who then invite other UK registered charities to nominate their Hidden Heroes – inspirational staff and volunteers – for a break.

Newly-appointed chair of the Institute of Hospitality and chairman of Bespoke Hotels, Robin Sheppard, is an ambassador for the charity.

“At certain times hotel rooms are left vacant, and this presents a fantastic opportunity to reward those who may not ordinarily be able to afford a stay. We urge fellow hoteliers to sign-up. Collectively we can make a real difference to the lives of those who deserve our thanks.”

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