Hoteliers are being urged to take part in the sixth annual Hospitality Action Week, taking place from May 12-18, 2014.
Since the hospitality’s "equivalent of Comic Relief" was launched in 2009, more than £170,000 has been raised through pub quizzes, poker nights, fancy-dress days, ice-cream sales and other events.
Past supporters have included The Cavendish, Red Carnation Hotel Group, plus several Holiday Innn properties, educational institutions and catering companies.
"It’s the one week in the year where you can celebrate the work you do and the industry you work in. After all, hospitality is a fantastic, vibrant industry full of sociable folk," the charity said in a statement.
"It’s the perfect team-building exercise and a great way to boost staff morale. Helping others in desperate need and making a difference to those within our industry will mean something to you and brighten up your week."
Hospitality Action has created a "fundraising pack", containing ideas and more information on Hospitality Action Week 2014 and the charity. Email firstname.lastname@example.org for details.
Send photographs from your fundraising events to email@example.com to be published in a gallery on boutiquehotelier.com